Swarmio Media (CSE: SWRM; OTCQB: SWMIF; GR: U5U) is a company focusing on the deployment of its proprietary end-to-end gaming and esports platform, Ember, which enables telcos to monetize their gaming customers. The company often posts updates, and one particularly caught our attention. The company shared on November 17 its Key Performance Indicators, and this data blew away Swarmio’s expectations. Whether it is about growth or user and visitor spending, all indicators are green, proving the company is on the right track.
Company Overview
Swarmio Media is a Canadian technology company focused on deploying Ember, a fully managed plug-and-play platform that can quickly and seamlessly integrate with significant telco operations. This platform allows telcos to engage and monetize gaming subscribers and gain immediate and meaningful access to the US $200 billion gaming market. The telcos are located in Asia Middle East, North Africa, and recently in the Middle East. Thanks to the new partnership with WestBridge Telecom, Swarmio Media can target up to 377M gamers in the Middle East and North Africa region. The Ember platform has been rolled out to Etisalat by e& customers in the UAE under the brand name Arena Esports on November 28. It will be expanded to additional territories in the near future.
“Our partnership with Etisalat by e& will bring the Ember platform to millions of gamers across the MENA region, beginning with the United Arab Emirates – one of the most robust gaming markets in the world.”
Vijai Karthigesu, CEO of Swarmio.
It is a robust milestone for the company. The MENA region is the fastest-growing market in the world, with a valuation of $1.78B, and it should reach $5B by 2025. Most of this growth is attributable to gamers in the UAE, Saudi Arabia, and Egypt. According to a recent global survey (Statista), the UAE has the highest percentage of adult gamers worldwide, with 9 out of 10 adult respondents saying they play video games. Swarmio Media will get revenue every time a transaction occurs inside Arena Esports. It can be from monthly subscriptions to “microtransactions,” meaning the purchase of digital content, skins, and accessories. According to a survey by SuperData, microtransactions represented 88% of digital games industry revenues in 2020.
Regarding the new member, Swarmio Media appointed Mr. Elie Jeitani to its board of directors. Mr. Jeitani is an entrepreneur with over 25 years of experience in telecommunications across multiple geographies, including MENA, EMEA, and North America. He is currently the founder and CEO of WestBridge Telecom, a US-based wholesale provider of telecommunications products and services to telcos in the US, Asia, Africa, and the Middle East.
“I look forward to helping Vijai and his talented management team expands Swarmio’s footprint into new markets, particularly in the MENA region. I believe Swarmio is uniquely positioned to engage gamers at a large scale via its Ember gaming and esports platform and to drive new and profitable revenue growth within their sizable customer bases.”
Mr. Jeitani
Strong KPIs data
Thanks to all of the partnerships with some of the largest telcos in Asia and MENA, Swarmio Media boosted its user base and revenues. Early data indicates a 38% monthly growth in the user base over the past six months and a 4.18% conversion rate from visitor to paying user. The company reached 24.46 million gamers via tournaments and influencer campaigns. The average monthly spend inside the platform based on one of Swarmio’s initial telco partnerships is USD $53.50 per user. Swarmio recently partnered with digital content provider UniPin, which provides an unlimited inventory of digital content and products that gamers can purchase and redeem instantly in Ember’s online store using direct top-up and direct carrier billing (DCB) payment channels. This monthly user spending data is based on a telco partnership in which payment integration for UniPin’s inventory was not yet fully enabled, which led to several days where there was little or no inventory for gamers to purchase. Swarmio expects monthly user spending to increase once these payment integration channels are fully enabled across all its existing telco partnerships, which the company anticipates will occur in mid-December.
Ember’s conversion rate from visitor registered users has been 18.8%, and the conversion rate from visitor to paying user is higher than the industry average at 4.18%. The last necessary data is the user base growth. On average, Ember’s user base has grown by 38% monthly across all operating platforms over the past six months. According to the company, the user base should continue to grow exponentially as new telco partnerships are established. The company has hosted more than 2,000 events across the Ember platform, with more than 50,000 gamers participating in 30,000 matches across 11 countries. Vijai Karthigesu states that these results help the company to form new partnerships with additional telcos around the world.
Bottom Line
Swarmio Media (CSE: SWRM; OTCQB: SWMIF; GR: U5U) showed the user base keeps growing. Its new penetration in the fast-growing gaming market in the world, with an estimated 377M gamers, combined with its current Compounded Monthly Growth Rate of 38%, indicates the company could manage to generate significant revenue in the short, mid, and long term. With a $6M market cap valuation, Swarmio Media has an incredibly meager market cap, and the company could deliver a significant return on investment to its shareholders.
